SWITCH TO VAPING

Vape Business Ireland is now Responsible Vaping Ireland

Dear Members,

Today (Thursday 28 November) marks the rebrand and launch of Responsible Vaping Ireland (RVI), formerly known as Vape Business Ireland (VBI).  

As we relaunch, we renew our focus on being the voice of responsible Irish vape retailers. 

Ireland is seeing increasing issues with illicit product and poor enforcement of new laws such as the ban on selling to under 18s, with panicked rushes in the Oireachtas to push through extreme kneejerk regulations, including the proposed ban on flavours, packaging, display and advertising, and disposable vapes. All major political parties have promised that they will move ahead with this legislation if elected to Government in tomorrow's General Election. 

Responsible Vaping Ireland will push sensible regulation that tackles youth access and acknowledges the importance of vaping to the retail sector and small businesses across the country like yourselves.

RVI will also continue to highlight the role of vapes as a reduced risk alternative to smoking and their potential to help Ireland achieve its Tobacco Free goals.   

We will also argue that enforcement of the underage sales ban and inspections of products should be the future of vaping regulation, as opposed to overregulation that damages small retailers like you and increases smoking rates. 

Please note that all existing membership are valid. We hope that you continue to work with us in being the voice of vaping retailers.

Thank you for your support.

The Responsible Vaping Ireland Team

Responsible Vaping Ireland launches Tax Stamp Position Paper

RVI has launched a position paper on the need for tax stamps for vaping products. Read the paper here: The need for Tax Stamps on Vaping Products in Ireland.

The vaping market in Ireland continues to evolve following the introduction of the E-Liquid Products Tax (EPT) in November 2025. While Responsible Vaping Ireland supports measures that ensure proper regulation and tax compliance across the sector, early returns from the tax raise concerns about the effectiveness of the current enforcement model and the potential growth of the illicit vaping market.

This new policy paper calls for the introduction of tax stamps on vaping products, similar to those used on tobacco, to strengthen enforcement and provide a clear, visible indication that excise has been paid. Responsible Vaping Ireland believes that improving enforcement tools, increasing inspections, and publishing compliance data will help tackle illicit trade while ensuring that responsible retailers who follow the rules are not placed at a competitive disadvantage.

Responsible Vaping Ireland launches Economic Report 

RVI launched it's economic report in 2025. See the report here: RVI: Report 12.05

The vaping market in Ireland has grown rapidly over the past decade, becoming a highly valuable retail segment for local retailers across the country. While there are over 3,300 retailers selling vaping products in Ireland, there is a worrying lack of clarity on the number of other retailers such as mobile phone accessory and laptop repair stores who may be selling vapes.

This report lays out ways to address the sale of illicit vapes in Ireland and welcomes the proposed retail licensing system which will be introduced from February 2026, along with strong enforcement of regulation that is needed to prevent minors from accessing vapes.

RVI would caution that excessive legislation could negatively impact small local retailers by curtailing their vaping revenue sales and the margins and direct profit it generates for them.

 

2025 Economic Report

Supporting local retailers,
helping smokers to quit

A blueprint for sensible
vaping regulation in Ireland

Download the Report Here

Vape Business Ireland is now Responsible Vaping Ireland